{"id":"ulta-beauty-rewards","name":"Ulta Beauty Rewards Points and Birthday Gift","provider":"Ulta Beauty","entitlement_type":"customer-loyalty-perk","entitlement_type_label":"Customer loyalty perk","entitlement_type_context":{"definition":"A rotating or standing benefit available because a person is an eligible customer or loyalty-program member.","domain":"commercial-perks","archetype":"included-perk","agent_instruction":"Disclose the required customer relationship, account standing, activation channel, rotation, quantity, and personalization."},"summary":"Free Ulta Beauty Rewards membership earns points redeemable as dollars off and provides a current birthday gift while supplies last.","benefit":{"description":"Points redeemable for discounts on eligible purchases, activated bonus-point offers, member coupons, and one annual birthday gift.","estimated_value_usd":null},"discovery":{"focus":"redeemable-value","has_estimated_dollar_value":false},"access":{"relationships":["Ulta Beauty Rewards member"],"requirements":"Join, provide a valid email and birthday, identify the account on eligible purchases, activate any bonus offer that requires it, and present the birthday coupon. In-store gift redemption requires no purchase; online or pickup redemption requires a greater-than-zero purchase.","activation":"Create a Rewards account, add the birthday, activate applicable offers, identify the account on purchases, and use the birthday coupon or available points at checkout.","cost_basis":"varies","cost_basis_label":"Variable by provider or eligibility","cost_basis_context":{"classification":"variable","definition":"The user's out-of-pocket cost cannot be represented by one fixed amount because it depends on provider policy, income, household, geography, selected service, coverage group, subsidy amount, or the underlying program. It may be free, reduced, sliding-scale, or partly paid.","agent_instruction":"Read and disclose the record's fees and requirements; use the most precise bounded price or variation reason available instead of repeating only that cost varies.","variation_patterns":["bounded price range","provider-set price","income-based sliding scale","coverage or service-dependent cost sharing","partial subsidy","directory of programs with different terms"],"does_not_mean":["universally free","cost information was necessarily omitted"]},"fees":"Membership is free. In-store birthday gift redemption has no purchase requirement; online and pickup redemption require a purchase. Inventory, coupon, point, offer, tier, expiration, and product rules apply.","personalized":true,"regions":["US","Participating Ulta Beauty stores and Ulta.com"],"expires":null},"status":"verified","last_checked":"2026-08-04","claim_url":"https://www.ulta.com/rewards/all","source_url":"https://www.ulta.com/rewards/terms-and-conditions","source":{"primary_url":"https://www.ulta.com/rewards/terms-and-conditions","evidence":[{"source":"Ulta Beauty","url":"https://www.ulta.com/rewards/terms-and-conditions","kind":"provider","checked_at":"2026-08-04"}]},"parent":null,"coverage":null,"web_url":"/benefits/ulta-beauty-rewards","taxonomy":{"version":"1.0","url":"/api/v1/taxonomy"}}