{"id":"jersey-mikes-shore-points","name":"Jersey Mike’s Shore Points and Birthday Reward","provider":"Jersey Mike’s Subs","entitlement_type":"customer-loyalty-perk","entitlement_type_label":"Customer loyalty perk","entitlement_type_context":{"definition":"A rotating or standing benefit available because a person is an eligible customer or loyalty-program member.","domain":"commercial-perks","archetype":"included-perk","agent_instruction":"Disclose the required customer relationship, account standing, activation channel, rotation, quantity, and personalization."},"summary":"Shore Points members earn points on eligible Jersey Mike’s purchases and redeem set thresholds for free subs; eligible MyMike’s members can receive birthday points.","benefit":{"description":"Points redeemable for free mini or regular subs and a current birthday award sufficient for a regular sub when all published conditions are met.","estimated_value_usd":null},"discovery":{"focus":"redeemable-value","has_estimated_dollar_value":false},"access":{"relationships":["MyMike’s Shore Points member"],"requirements":"Use a registered MyMike’s account, identify it on qualifying purchases, meet the point threshold, and redeem at a participating location. Birthday points require email opt-in, a saved birthday, and a qualifying sub purchase during the prior 12 months.","activation":"Register the account, add a birthday and email consent for the birthday benefit, use the account when purchasing, and apply available Shore Points to an eligible sub order.","cost_basis":"requires-purchase","cost_basis_label":"Qualifying purchase required","cost_basis_context":{"classification":"conditional-spend","definition":"The benefit is earned only when the user makes an eligible underlying purchase.","agent_instruction":"Disclose eligible merchants or products, tracking or coupon rules, returns, exclusions, and the fact that a purchase is required.","variation_patterns":null,"does_not_mean":null},"fees":"Membership is free. Purchases are required to earn points and maintain birthday eligibility; item substitutions, point thresholds, annual activity, expiration, and location participation apply.","personalized":true,"regions":["US","Participating Jersey Mike’s locations"],"expires":null},"status":"verified","last_checked":"2026-08-04","claim_url":"https://www.jerseymikes.com/rewards","source_url":"https://www.jerseymikes.com/rewards/terms-conditions","source":{"primary_url":"https://www.jerseymikes.com/rewards/terms-conditions","evidence":[{"source":"Jersey Mike’s Subs","url":"https://www.jerseymikes.com/rewards/terms-conditions","kind":"provider","checked_at":"2026-08-04"}]},"parent":null,"coverage":null,"web_url":"/benefits/jersey-mikes-shore-points","taxonomy":{"version":"1.0","url":"/api/v1/taxonomy"}}