{"id":"dsw-vip-rewards","name":"DSW VIP Rewards and Birthday Offer","provider":"DSW","entitlement_type":"customer-loyalty-perk","entitlement_type_label":"Customer loyalty perk","entitlement_type_context":{"definition":"A rotating or standing benefit available because a person is an eligible customer or loyalty-program member.","domain":"commercial-perks","archetype":"included-perk","agent_instruction":"Disclose the required customer relationship, account standing, activation channel, rotation, quantity, and personalization."},"summary":"Free DSW VIP members earn points redeemable for dollar-off rewards and can receive a current birthday offer after a qualifying prior purchase.","benefit":{"description":"Dollar-off rewards after published point thresholds, a current $5 birthday offer for qualifying members or $10 at Elite tier, member shipping benefits, and rotating perks.","estimated_value_usd":null},"discovery":{"focus":"redeemable-value","has_estimated_dollar_value":false},"access":{"relationships":["DSW VIP member"],"requirements":"Enroll, identify the VIP account on eligible purchases, earn the published point threshold, and redeem issued rewards before expiration. A birthday offer requires a saved birthday and at least one prior purchase of $1 or more on the account; tier affects the birthday value.","activation":"Create a DSW VIP account, add the birthday, use the member number on purchases, and apply an issued reward in store, online, or in the app before checkout.","cost_basis":"requires-purchase","cost_basis_label":"Qualifying purchase required","cost_basis_context":{"classification":"conditional-spend","definition":"The benefit is earned only when the user makes an eligible underlying purchase.","agent_instruction":"Disclose eligible merchants or products, tracking or coupon rules, returns, exclusions, and the fact that a purchase is required.","variation_patterns":null,"does_not_mean":null},"fees":"Membership is free. Purchases are required to earn standard points and establish birthday eligibility; current rewards expire 75 days after issue and stacking, annual, product, and tier rules apply.","personalized":true,"regions":["US","Participating DSW stores and DSW.com"],"expires":null},"status":"verified","last_checked":"2026-08-04","claim_url":"https://www.dsw.com/content/dsw-vip","source_url":"https://www.dsw.com/legal/rewards-terms","source":{"primary_url":"https://www.dsw.com/legal/rewards-terms","evidence":[{"source":"DSW","url":"https://www.dsw.com/legal/rewards-terms","kind":"provider","checked_at":"2026-08-04"}]},"parent":null,"coverage":null,"web_url":"/benefits/dsw-vip-rewards","taxonomy":{"version":"1.0","url":"/api/v1/taxonomy"}}